A logo is generally the first thing a customer encounters on your website, business card, social media page, or storefront, but do you know what makes a GOOD logo design?
If not, no worries, we'll tell you.
Discover the Key Qualities for Design
A good logo is easily recognizable and memorable. Don't waste your time and money on an ineffective logo that makes your business look amateur.
Know what to look for when working with a logo designer. Ask yourself these questions:
Does my logo convey my vision? Your logo should communicate your brand personality. An effective logo provides an immediate sense of what the company is all about.
Is my logo versatile? An effective logo works across a variety of media and applications. Does your logo work in one color? on dark background? on print and digital?
Bonus Tip: Get horizontal and vertical lockup for different proportions
Is my logo scalable?
Your logo should be designed in vector format. Vector logos can be scaled to any size, small or large, without losing quality.
Does my logo work in black and white? Your logo should focus on concept and shape, not only color. See what your logo looks like in both color and in black and white.
Do I have the correct logo file formats?
Be ready to use your logo anywhere by receiving the correct logo files. If your printing use PDF, EPS files, and for digital use JPEG, PNG files.
Is my logo customer-focus? Your logo should be appropriate for its intended audience. For example, a child-like font and rainbow color scheme shouldn’t be used for a law firm.
Is my logo simple or complex? Simplicity makes a logo design easily recognizable and memorable. Think Nike, McDonald, Apple, or Google. Less Is More.
To your success!