“Your brand is what other people say about you when you’re not in the room”.
- Jeff Bezos,Amazon CEO
Have you ever thought about how your customers perceive your brand? When a consumer purchases your product or service, what are they saying to others about their experience and interaction?
Your customers aren't just buying the best product or service, they're buying how they relate with the brand. Read more Brand Image Matters More Than You Think" ~ Forbes
7 ways you can build a positive brand image.
Developing a brand image isn’t a one and done, it evolves over time. There’s always room to improve on your customers’ and employees’ experience.
1. Define your brand’s purpose.
Why do you exist? What problem do you solve? What differentiates you? Why should people care?
2. Know your target audience.
You have to understand your customers needs. Research your buyer persona and talk to their pain points. Delivery what your customer values the most.
3. Develop the key message.
The language you use should be simple and clear. Don’t just state what you sell, but tell customers why they need your product or service.
4. Invest in brand Identity.
Your brand identity is how people recognize you. Do you look professional or inexperienced? This includes elements of a brand such as its logo, slogan, style, website, and, etc.
5. Provide excellent customer service.
Respond to all customer needs in a timely and efficient manner. Be it through phone, social media, email or live chat, respond to your customers.
6. Build credibility.
You can show customer testimonials and reviews on your website. Building great relationships allows others to endorse and support your brand.
7. Be consistent.
Your brand should look and feel the same in everything that your customer can see, read, and hear. This builds trust.
Remember, you have the opportunity to shape the minds of customers based on the experience and interaction YOU provide.
To your success!