CCLT’s main principles are transformation, community, and impact. The goal of the visual identity was to capture the essence of society, the strength of people of color, and leadership.

Our task was to create an overall brand system that felt serious yet expressive. The circular crest represents unity; it recognizes achievements and legacy. The symbol inside the crest was inspired by the Adinkra symbol of knowledge, life-long education, and continued quest for knowledge. Overall the logo, website, and brand collateral allowed CCLT to share a brave space and encourage those to always walk away with curiosity and belief.