We created the social media campaign and toolkit for the 2020 Census campaign. The goal was to create awareness, share the facts and get African American households to participate online or by mail.

Using NUL brand identity elements and colors, we created a cohesive look and felt while using the different calls to action, education & statistics content. Showcasing African American voices, families, and concerns was essential in the visual element because we wanted to create a feeling of trust, togetherness, and excitement for the census.

We also created The Social Media Toolkit, a guide to social media resources, graphics, and information that can be shared with multiple partners in the Make Black Count campaign.